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severe macro environment in China and assault of domestic brands innovative products have also been reasons for Apples continued decline The severe macro environment in China and the assault of domestic brands innovative products have also been reasons for Apples continued decline NegativeApple Inc iPhone sales in China fell 20 percent yearonyear in the fourth quarter of 2018 while sales for smartphones made by homegrown rival Huawei soared by 23 percent data from industry research firm IDC showed on Monday http://www.reuters.com/places/chinahttps://www.reuters.com/article/us-apple-china/apple-iphone-sales-in-china-fell-by-a-fifth-in-fourth-quarter-idc-idUSKCN1Q01QO2019-02-12